A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of … 

 

Scariest Marketing Mistakes to Learn from in 2018

All Hallow’s Eve is bearing down upon us, but there’s still a stretch of time left in October — time to curl up underneath a blanket with a hot cup of apple cider, enjoy the sight of the changing leaves, and most delectably of all, have a big hearty laugh at the expense of brands … 

 

Social Media Campaigns That Will Haunt You Forever

Like vampires, things on the Internet tend to live forever. Common sense follows that it is important to think very hard before putting anything on the Web. That applies doubly so when it comes to social media, the most immediate and public channel between businesses and their customers. Apparently, common sense is hiding out in … 

 

What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy

When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the … 

 

When Brands Act Like the Walking Dead: Zombie Brands & The Importance of Differentiation

Ahhh, October — the leaves are turning, the air feels crisper, and the magic of the holiday season is starting to infuse the air…   And yet, even as the planet turns, some things never change, and unfortunately, fall isn’t just about pumpkin spice and everything nice. One thing you can always count on: companies …