How a .SUCKS Domain Can Drive a Marketing Campaign

The right marketing campaign can be the difference between making a splash online and fading into obscurity. It’s important to have a multifaceted strategy when you’re on a mission to market your brand or product. A sleek landing page, innovative customer outreach strategy, exciting samples and sneak peaks and a solid sales pitch all work … 

 

Trump This: The Timeline to Sean Spicer’s Resignation

Just when we thought Donald Trump couldn’t possibly “trump” his last move as president, he somehow managed to surprise us. From Trump’s ineptitude with foreign policy to his questionable relationship with the Twittersphere, Trump-related catastrophes and blunders are a dime a dozen—so we’ve put together an ongoing series briefing you on the latest and (not-so-)greatest … 

 

How to Build Your Brand With Pro Athlete Sponsorship

Have you ever considered leveraging the popularity of pro athletes to sell your product or generate interest in your brand? Athletes have devout followings that hang on to their every move—their support of your business can help expand your fanbase dramatically. Taking on pro athletes as brand ambassadors can be a great way to attach … 

 

What Reputation Managers Can Learn from the Kardashian Empire

Unless you’ve been living under a rock, you’ve probably heard about the Kardashians. Let us correct that—unless you’ve been living under a rock, you’re probably sick of hearing about the Kardashians. From Pepsi commercials to T-shirt trademark disputes to relationship grievances, the Kardashians sure know how to stir up controversy. Every member of the Kardashian … 

 

How Serena Williams Has Paved the Way for Female Athletes

Currently one of the best tennis players in the world, Serena Williams has won 23 Grand Slam singles titles and four Olympic gold medals. Note that we didn’t say “one of the best female tennis players in the world.” That’s because she’s one of the best. Period. Her 23rd Grand Slam win at Wimbledon in …