6 Ways to Protect Your Brand Online — and Why it Matters

What are people saying about your brand online? What do your reviews on Yelp, Facebook and Google look like? What does you social media presence “tell” potential clients about your brand? All of these considerations determine your business’s online reputation, the status of which can make or break your professional credibility. So, are you currently … 

 

Mommy Bloggers: 4 Ways to Use a .SUCKS Domain

These days, there are some 4.2 million so called “mommy bloggers” in America. While this somewhat dismissive categorization can be contentious, it is essentially a blanket term for mothers who blog about their families and their experiences in motherhood. Blogging online has given mothers a place to share their thoughts, feelings and experiences from home. … 

 

4 Reasons “Sucks” Doesn’t Suck Anymore

The word “sucks” has a rather storied past. Once upon a time, it was understood as a word of derogatory and vulgar intent—the kind that had mothers scrubbing their children’s mouths out with soap should they choose to use it. It was a word used solely in a negative context, with many loudly proclaiming that … 

 

Consumer Packaged Goods Suck: How CPG Companies Can Benefit from a .SUCKS Domain

Valued at approximately $2 trillion, the consumer packaged goods industry (CPG) is one of the largest in North America. While this figure is almost unfathomably large, it makes sense when you think about it: CPGs generally have a short lifespan, and are by nature designed to be consumed every day by the average consumer. As … 

 

When a Trademark isn’t a Trademark: Who Has the Rights to Bitcoin?

Trademarks can be tricky issues, and can create a whole lot of confusion both in the law and for consumers. Where is the line drawn between what is a trademark and what isn’t? When does a term or phrase switch from being a trademark to being considered “generic”? What happens when a term is perched …