The No Bull Sh*t Guide to Reputation Management

Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling … 

 

Look Before You Leap Into Corporate Lawsuits

You’d probably recognize the Run-DMC trademark brand whether you were a fan of their music or not. A well-known group from the 1980’s, Run-DMC were the second rap group to ever be inducted into the Rock and Roll Hall of Fame, superseded only by Grandmaster Flash and the Furious Five. The Run-DMC brand has become … 

 

Smart or Sinister? 5 Ad Campaigns That Blur the Lines

Companies often lean on social and political movements to evoke an emotional response in their viewers. A number of recent ads have capitalized on political and humanitarian events to make a sale. For example, powerful brands like JEEP and Audi have aired commercials that reference the refugee crisis and other topical events. Emotional advertisements are … 

 

The Next .SUCKS Domain of the Month Award Goes To…

Need some inspiration for how to use a .SUCKS domain to market your product or ideas? From anti-Trumpers to anti-decaffers, these sites are doing activism and marketing right. Whether they’re speaking out against a rogue president, venting frustrations at a company, selling a product or taking down a whole darn industry, these .SUCKS domains are …