Why Customers Are No Longer Empathetic Towards Mea Culpa Ads

Since August is National Catfish Month, we’re dedicating this month to calling out unscrupulous companies with low morals and appalling track records for customer relations. You can read the first instalment in our series here. A time-honored tradition of corporate America, the apology ad has experienced something of a renaissance in the past year. Uber, … 

 

WHAT IS A CATFISHING COMPANY?

The term “catfish” has been co-opted. No longer reserved for a delicious low-mercury dining option, it has become an epidemic of online socialization, with consequences that range from irritating to downright horrifying. And now, the phenomenon is spreading out from faux-Tinder hotties to businesses. Some unscrupulous companies are capitalizing on a fast-paced Internet outrage cycle … 

 

Why Social Media Alone Won’t Solve Your Customer Service Issues

Customer complaints are not the end of the world. In fact, according to one survey, more than half of consumers actually think more highly of the brand that effectively handles a complaint. Furthermore, 67% of those surveyed stated that they would return to a brand or service after a mishap, as long as the issue … 

 

Where Do Trademarks Draw the Line?

The turbulent political climate has rocketed issues of freedom of speech to the forefront of the social consciousness. The same is true for trademark law. In fact, so-called “vulgar trademarks” are rising in popularity. And it’s easy to see why: they are provocative, political and memorable. Until recently, trademarks that were considered disparaging or especially … 

 

So You’ve Bought Your .SUCKS Name to Protect It. Now What?

You may have purchased your brand’s .SUCKS domain simply to protect it from would-be trolls and haters, but parking it is a wasted opportunity. A .SUCKS domain is a valuable brand investment from a trademark point of view, and purchasing it simply to ensure no one else does means you are ignoring a chance to …