What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy

When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the … 

 

When Brands Act Like the Walking Dead: Zombie Brands & The Importance of Differentiation

Ahhh, October — the leaves are turning, the air feels crisper, and the magic of the holiday season is starting to infuse the air…   And yet, even as the planet turns, some things never change, and unfortunately, fall isn’t just about pumpkin spice and everything nice. One thing you can always count on: companies … 

 

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve … 

 

What, Why, Where, How? Building Out Your ngTLD Strategy

Come up with an idea: check! Buy a domain: check! Design a website: check! Congratulations—your company is officially ready to go online. But now it’s time to think about your next steps. Maybe you’ve already thought to purchase multiple domains for your trademark, motto, tagline, business and/or brand, but developing a well-rounded domain strategy is … 

 

A Step-by-Step Guide to Selling .SUCKS

Reselling ngTLDs like .SUCKS can seem like a technical and tricky task, but we promise it isn’t. To help you make it through the process, we’ve put together this eight-step guide that takes you from contracts to backend maintenance and beyond. Our goal is to break down the barrier of inconvenience that many registrars face …