The Mistakes Embraced & Lessons Learned

Written By: Christina Beavis, COO, Vox Populi Registry Ltd   We’ve spent the last month examining the corporate cons, the disingenuous apologies, the utter lack of follow-up — but as the leaves turn and the weather cools, we want to reflect back, to understand what we’ve learned about how companies can do better. Hope, after … 

 

Beyond .COM: What Else You Should Know About Domains

Written By: Christina Beavis, COO, Vox Populi Registry Ltd You’ve seen domain names. You’ve searched them. You’ve clicked them. But how much do you really know about them? Because they are—quite literally—everywhere online, we tend to take them for granted. But knowledge is power and we intend to arm you with the best weapons a … 

 

.SUCKS-ing Your Way Out of It

Written By: Christina Beavis, COO, Vox Populi Registry Ltd   We’ve been hard on some of the companies we’ve highlighted over Catfish Month, but the truth is that we’ve got a soft spot — we believe in redemption! Hope! The ability for a corporation to rise above its own suckiness! IT’S NOT EVEN THAT HARD. … 

 

All About ngTLDs: Why Are They Valuable and Who Decides What’s Released?

Written By: Christina Beavis, COO, Vox Populi Registry Ltd   You’ve probably visited a fair share of .coms and .orgs in your life. You may even have wrangled with a few .edus or flirted with the occasional .net. For a long time, these generic top level domains (gTLDs) made up the entirety of the online … 

 

How Different Domains Play a Role in Your Digital Marketing Mix

Choosing and registering your primary business domain is an important step in any brand’s marketing plan. You need to choose something that’s catchy, relevant and memorable, but that’s also above board when it comes to IP law. After all, your primary domain is essentially your brand’s calling card, so it’s worth taking your time to …