We Give United Airlines Our “Bad Corporate Behavior” Award

Nothing says “bad corporate behavior” quite like United Airlines’ handling of the infamous overbooking incident, where a passenger was dragged, bleeding, out of an aircraft by two police officers. And it seems that United just can’t keep out of the headlines, as they are now accused of mishandling a giant rabbit and allegedly contributing to … 

 

The No Bull Sh*t Guide to Reputation Management

Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling … 

 

Look Before You Leap Into Corporate Lawsuits

You’d probably recognize the Run-DMC trademark brand whether you were a fan of their music or not. A well-known group from the 1980’s, Run-DMC were the second rap group to ever be inducted into the Rock and Roll Hall of Fame, superseded only by Grandmaster Flash and the Furious Five. The Run-DMC brand has become … 

 

Smart or Sinister? 5 Ad Campaigns That Blur the Lines

Companies often lean on social and political movements to evoke an emotional response in their viewers. A number of recent ads have capitalized on political and humanitarian events to make a sale. For example, powerful brands like JEEP and Audi have aired commercials that reference the refugee crisis and other topical events. Emotional advertisements are …