Using .SUCKS as a Forum for Online Reputation Management

Regardless of your industry, feedback is inevitable. Further, it’s been reported that news of bad customer experiences can reach more than twice as many ears as praise for a positive experience. This means that a single bad review can have more of an impact on your business than two good reviews—but what can you do … 

 

Industry Insight: How Restaurants Can Benefit From a .SUCKS Domain

It’s become clear that online reviews play an important role in whether a restaurant succeeds or fails. Yelp, TripAdvisor and food bloggers greatly impact the way people look at your restaurant. The opinions of strangers can influence whether or not they’ll go the extra step to visit after reading a review, but this reality doesn’t … 

 

What the World Thought Sucked in 2017

To be honest, there aren’t many of us who are sorry to see the back of 2017. As far as calendar years go, this past one truly sucked. But what specifically about 2017 made it so unpalatable compared to its predecessors? To answer this question, we analyzed the Google trends of this past year to … 

 

30 People Ensuring the World Won’t Suck in 30 Years

With all of 2017’s scandals and violence, it’s easy to get swept up in the sea of negativity. So when someone stands up and emphatically renounces a pessimistic point of view, it pays to shut up and listen. With this in mind, here are 30 leaders, creators and innovators who are working hard to make … 

 

4 Marketing Campaigns That Didn’t Suck in 2017

When starting a creative marketing project, you’re likely going to look at various channels for guidance. You’re studying your industry’s current landscape to see what your competitors are doing, and you’re trawling through news headlines to identify topical opportunities. When processing this inspiration, it’s important to remember that originality is key—to avoid being derivative you …