Trademark Best Practices to Avoid Legal Action
Photo credit: Bloomicon Your ideas, your brand, your logo—these are the pieces to a successful campaign, whether you are startingRead more.
Look Before You Leap Into Corporate Lawsuits
You'd probably recognize the Run-DMC trademark brand whether you were a fan of their music or not. A well-known groupRead more.
Smart or Sinister? 5 Ad Campaigns That Blur the Lines
Companies often lean on social and political movements to evoke an emotional response in their viewers. A number of recentRead more.
The Next .SUCKS Domain of the Month Award Goes To…
Need some inspiration for how to use a .SUCKS domain to market your product or ideas? From anti-Trumpers to anti-decaffers,Read more.
Going Rogue? Get a .SUCKS Domain
The resistance to the Trump administration is visible everywhere, particularly online. Rogue Twitter accounts have been springing up left, rightRead more.
POTUS Sucks: Why More Federal Employees Are Going Rogue
In a captivating blend of political dissent and occasional comedy, "rogue" Twitter accounts are rising up to say what theyRead more.
Taxes Suck: What We’re Paying Into and Why
Taxes suck. Whether you are a Democrat or a Republican, we can at least agree on that much. The differenceRead more.
Changing the World: 5 New Technologies Revealed at SXSW
South by Southwest (SXSW), an annual film, interactive media and music festival that takes place in Austin, Texas each March,Read more.
We Give Uber Our “Bad Corporate Behavior” Award for March
Back in the fall, we gave our Bad Corporate Behavior award to Samsung. This month, we're tackling a company thatRead more.
Pop Culture Sucks: Why Coca-Cola and Pepsi Keep Selling Us Happiness
First came Coca-Cola's "Taste the Feeling" pool boy ad and now Pepsi's much buzzed about Kendall Jenner "protest" ad—it seemsRead more.
An 8-Step Guide to Making Sure Your Website Doesn’t Suck
How did a computer parts manufacturer boost their website conversion rate by 3,600%? All it took was a few changesRead more.
Field Report: columbiasportswear.sucks
Colby Taylor, chairman of Innovative Sports in Eugene, Oregon has a lot to say about Columbia Sportswear, also based inRead more.
Workplace Injury Sucks: Common Jobs That Put Their Employees At Risk
Everyone has those days where they'd rather be anywhere else than at work, but there are certain industries that reallyRead more.
The Air Here Sucks: The Super Polluters Ruining North America
Air pollution sucks. It stinks, causes health problems and damages the environment. The effects of global warming can be seenRead more.
The Worst of the Worst: America’s Most Hated Industries and Why They Suck
From mining companies to lawyers, there's no shortage of terrible corporations and professions that are hated far and wide inRead more.
Field Report: doingdrugs.sucks
Miriam Gardner-Engel is a busy New Yorker with a demanding business career. From her office near the Freedom Tower, sheRead more.
4 Film Industry Achievements That Took Way Too Long
Remember Jennifer Lawrence’s letter on sexism? It was bold, concise and spoke candidly to the gender issue at large inRead more.
Netflix Killed The DayTime Star: The End of Cable Network and the Rise of Subscription TV
While cable companies were greedily counting their gains and increasing prices year after year, technology leapfrogged the entire industry withRead more.
Fox.sucks: How Fox News Became The Most Watched Cable Network
It’s official: Fox News was the most watched basic cable network in 2016. With an average of 2.43 million viewersRead more.
Six Reasons Why Dating Sucks
Millennials are on their way to changing the world. They are the largest workforce ever, they’re more connected than anyRead more.
Why Your Dating Profile Sucks: How to Seem More Attractive Online
Valentine’s Day is just around the corner—a time when happy couples put on self-aggrandizing performances showcasing their perfect relationships andRead more.
The Super Bowl.sucks: Why We Hate America’s Biggest Advertising Event of the Year
We have no beef with sports, promise. But the Super Bowl itself is as equivalent to sports as chalk isRead more.
6 Irritating Food Trends and Controversial Diets
Fad diets come and go. It seems like every few years a new one pops up to replace the lastRead more.
Beyond Trump.sucks: How a Culture of Understanding Will Set the Stage for 2020
Many of us are still reeling from the 2016 U.S. presidential election results, but that doesn't mean we need toRead more.
The Glass Ceiling Sucks: 7 Women Killing It in Big Deal Jobs
With only 4% of women in Fortune 500 boardrooms, it's clear that we're still trapped under the glass ceiling. ThenRead more.
We give Samsung our “Bad Corporate Behavior” Award for October
When the first Samsung Galaxy Note 7 battery exploded, it signaled more than a product failure, it set the stageRead more.
dotSucks at Ad:Tech ’16
“This is cool. What is it?” That’s what we heard when Vox Populi Registry, the company behind dotSucks internet domainRead more.
dotSucks is more about customer loyalty than crisis
Smartphones and washing machines that explode have driven their manufacturer, Samsung, to "reach out to customers through 'direct communications, customerRead more.
Trust requires some risk
A primary value of the dotSucks platform is that the use of the word cuts through the incredible amount ofRead more.
Criticism is the shortest distance between business and innovation
Those of us at Vox Populi Registry have long said there is value in criticism. It can’t be dismissed asRead more.
This week marks the first birthday of the general availability of dotSucks domain names. It has been a year notableRead more.
The objective value of deploying on the dotSucks platform
Vox Populi Registry has gotten a lot of attention for its recent national outdoor and digital ad campaign. That’ll happenRead more.
Making friends and (perhaps) influencing people
Vox Populi Registry is just back from INTA16, the annual meeting of the International Trademark Association. Held in Orlando, Florida,Read more.
Field Report: Inefficiency.sucks
This interview with the people behind www.inefficiency.sucks first appeared in the blog hosted by Rebel, one of our registrar partners.Read more.
New identity, same mission for Vox Populi Registry
dotSucks platform gets more digital look-and-feel in year two The analog word balloon logo of Vox Populi Registry, visible sinceRead more.
U.S. Congressional Trademark Caucus Haggles Over Price
(This post first appeared at www.circleid.com) It was standing-room-only at the Congressional Trademark Caucus session in the Rayburn House OfficeRead more.
Two-thirds of Harris Poll 100 registered in dotSucks
Each year, the Harris Poll ranks the reputations of the 100 most visible companies in the U.S. As with anyRead more.
Vox Populi adds it voice to the domain industry
Vox Populi Registry, the company bringing dotSucks names to the Internet, having spent its first year giving voice to consumers,Read more.
Field Report: Logging.sucks
Being heard in a crowded field can be hard for any company or institution. When the National Parks Association ofRead more.
Majority of Fortune 100 registered in dotSucks
We are in the midst of celebrating the first anniversary of Vox Populi Registry and its dotSucks Internet domain names.Read more.
Neustar is our best business partner for 2015
Vox Populi Registry, the company bringing dotSucks domain names to the Internet, has announced that its technology platform services provider,Read more.
Keeping dotSucks Current
Last month, Vox Populi Registry implemented a new policy to keep the dotSucks platform current. Going forward, it is ourRead more.
Happy Birthday(s) to us
Just about a year ago (December 22, 2014, to be exact), Vox Populi Registry, signed its contract with the InternetRead more.
Field Report: PDF.sucks
As part of our on-going series of conversations with .sucks registrants, I spoke recently with Aaron Osher, who, by day,Read more.
Ad agencies know exactly what sucks
In this space we have occasionally noted how major corporations are incorporating what sucks into their marketing campaigns. Spurred, noRead more.
Clarity of intent gives .sucks a leg up on social media
At Vox Populi Registry we often hear that there are so many places for customers to vent, there is noRead more.
Cheeky brands can make dotSucks names work
In a recent interview, I was asked which companies might be best suited to engage the market with a dotSucksRead more.
A recourse for political discourse
The platform for comment and criticism at Vox Populi Registry has always been aimed at giving passionate people a placeRead more.
Field Report: thismeeting.sucks
From time to time we visit with .sucks registrants to get a sense of their mission and progress. It isRead more.
In some small measure, Vox Populi Registry, or as we have begun to call ourselves, VPR, drew moral support fromRead more.
Words of encouragement
A recent call from a reporter reminded me of the strong currents Vox Populi Registry must navigate. Our desire notRead more.
Look it up, don’t make it up
"You can look it up" is a phrase popularized either by the humorist James Thurber or the humorous Casey Stengel,Read more.
There has been quite a bit said about the Consumer Advocate Subsidy program we want to see launched in theRead more.
Never invited, but always present
Listening today to the U.S. Congress' House of Representatives Subcommittee on Communications and Technology hearing on ICANN governance reminded meRead more.
If it sucks, #makeitright
UK-based mobile network operator, Three (www.three.co.uk) launched in 2003, but it is only now that they seem to be willingRead more.
The power of negative thinking
It is pretty clear that if you spend any time on the Internet, you will quickly discover that everybody doesn'tRead more.