How Brands Can Up Their Cool Factor

Let’s face it, BeingUncool.Sucks. Cool? Brands around the world invest billions of dollars in advertising to appear (and stay) “cool” to their customers—but is this necessary? We live in an age where being “cool” relies just as much on massive advertising campaigns as it does on brand ambassadors and social influencers. So what really makes … 

 

Trump This: American Healthcare

Just when we think Donald Trump can’t possibly “trump” his last move as President, he somehow manages to surprise us. From Trump’s ineptitude with foreign policy to his questionable relationship with the Twittersphere, Trump-related catastrophes and blunders are a dime a dozen. Given how (dis)approval ratings are quickly proving that Trump is failing worse than …