Domain 101: The How and Why of Domain Name Choices for Your Brand

“What’s in a name?”, Juliet once lamented. To some, names—or, specifically, domain names—may seem arbitrary. However, in today’s increasingly competitive marketplace, domain names are incredibly important. They help to build and define your brand; a strong domain name can add credibility while getting your story or message across effectively. Your brand’s domain is like it’s … 

 

An NGO’s Guide to Using .SUCKS

With Earth Day around the corner and Cape Town, South Africa, potentially on the verge of running out of water, environmentally-focused non-governmental organizations (NGOs) are needed now more than ever. An NGO is defined as any non-profit, voluntary citizens’ group that is organized on a local, national or international level and functions independently of governments. …