Are Brands’ Budgets the Ultimate Moral Compass?

We’ve noticed a trend in advertising recently: More and more, big brands are incorporating humanitarian messages into their advertising—with varying degrees of success. For example, this Heineken ad unites people from opposite ends of the political spectrum to highlight their similarities over their differences. As this marketing trend becomes more common, we’d like to pause … 

 

How Brands Hook Our Kids on Junk Food

Junk food companies want to sell us happiness—to varying degrees of success (see: the Coca-cola vs. Pepsi debacle). The controversy around Pepsi’s protest ad demonstrates that consumers are becoming wise to these corporate marketing tricks. But not all adverts are quite as blatant about the kind of utopian ideals they are promoting through their products, …