WHAT IS A CATFISHING COMPANY?

The term “catfish” has been co-opted. No longer reserved for a delicious low-mercury dining option, it has become an epidemic of online socialization, with consequences that range from irritating to downright horrifying. And now, the phenomenon is spreading out from faux-Tinder hotties to businesses. Some unscrupulous companies are capitalizing on a fast-paced Internet outrage cycle … 

 

Inauthenticity Sucks: Why Sinclair Broadcast Group Wins Our First Bad Corporate Behavior Award of 2018

Maybe you’ve heard of them, maybe you haven’t. Despite being America’s largest broadcaster, Sinclair Broadcast Group has traditionally flown under the radar. They may own, operate or provide services to 233 television stations across 108 markets, but the powerful company has never been a household name to the same extent that, say, Fox News has. …