Crash Course: What to do When Your Brand’s Advertisements Land on Unsavoury Content

Brands unwittingly advertising on unsavory content has been a major issue in 2017. Numerous big name companies, like Mercedes-Benz, Waitrose and Sandals Resorts, were shocked to discover that their advertisements were appearing alongside terrorism and pro-Nazi content. This revelation brings to light some realities. According to The Times of London, “An advert appearing alongside a …