Why Customers Are No Longer Empathetic Towards Mea Culpa Ads

Written By: Christina Beavis, COO, Vox Populi Registry Ltd Since August is National Catfish Month, we’re dedicating this month to calling out unscrupulous companies with low morals and appalling track records for customer relations. You can read the first instalment in our series here. A time-honored tradition of corporate America, the apology ad has experienced … 

 

What Is A Catfishing Company?

Written By Christina Beavis COO, Vox Populi Registry Ltd The term “catfish” has been co-opted. No longer reserved for a delicious low-mercury dining option, it has become an epidemic of online socialization, with consequences that range from irritating to downright horrifying. And now, the phenomenon is spreading out from faux-Tinder hotties to businesses. Some unscrupulous …