How Brands Hook Our Kids on Junk Food

Junk food companies want to sell us happiness—to varying degrees of success (see: the Coca-cola vs. Pepsi debacle). The controversy around Pepsi’s protest ad demonstrates that consumers are becoming wise to these corporate marketing tricks. But not all adverts are quite as blatant about the kind of utopian ideals they are promoting through their products, … 

 

We Give United Airlines Our “Bad Corporate Behavior” Award

Nothing says “bad corporate behavior” quite like United Airlines’ handling of the infamous overbooking incident, where a passenger was dragged, bleeding, out of an aircraft by two police officers. And it seems that United just can’t keep out of the headlines, as they are now accused of mishandling a giant rabbit and allegedly contributing to … 

 

The No Bull Sh*t Guide to Reputation Management

Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling … 

 

Look Before You Leap Into Corporate Lawsuits

You’d probably recognize the Run-DMC trademark brand whether you were a fan of their music or not. A well-known group from the 1980’s, Run-DMC were the second rap group to ever be inducted into the Rock and Roll Hall of Fame, superseded only by Grandmaster Flash and the Furious Five. The Run-DMC brand has become …