The 5 Biggest Trademark Battles of 2018

Trademark issues are hardly a bundle of laughs. In fact, they downright suck. As a brand owner, you put your heart and soul into your business, so to have someone try to piggyback off your success can lead to a whole lot of stress, frustration and anger—not to mention legal costs and complications. We recently … 

 

Inauthenticity Sucks: Why Sinclair Broadcast Group Wins Our First Bad Corporate Behavior Award of 2018

Maybe you’ve heard of them, maybe you haven’t. Despite being America’s largest broadcaster, Sinclair Broadcast Group has traditionally flown under the radar. They may own, operate or provide services to 233 television stations across 108 markets, but the powerful company has never been a household name to the same extent that, say, Fox News has. … 

 

Trouble’s Brewing: Why Stone Brewing is Taking on MillerCoors

It’s the David and Goliath battle of the beer world. In February of this year, San Diego craft brewery Stone Brewing filed a lawsuit against MillerCoors, a subsidiary of the multinational Molson Coors Brewing Company. Their claim? That MillerCoors infringed upon the craft brewery’s trademark of the word “STONE”, which they have owned in association … 

 

The Rebel in the Room: A History of .SUCKS x INTA

Marlon Brando, Christopher McCandless and those two kids who tried to get into Black Panther dressed as one tall guy. What do they all have in common? They’re rebels. Rule breakers. Shakers of the status quo. They’re John Bender, walking off into the horizon with his fist firmly in the air. Rebels are the type … 

 

6 Ways to Protect Your Brand Online — and Why it Matters

What are people saying about your brand online? What do your reviews on Yelp, Facebook and Google look like? What does you social media presence “tell” potential clients about your brand? All of these considerations determine your business’s online reputation, the status of which can make or break your professional credibility. So, are you currently …