3 Reasons You Can’t Afford Not to Renew Your .SUCKS Domain (and How to Maximize Your ROI)

Your brand’s .SUCKS domain is a particularly powerful tool to have in your belt. When used constructively, it can not only protect your brand, but also spark positive conversation. Here’s a reminder of why your brand’s .SUCKS is so important to maintain, and how to make the most of it once you do. 3 Reasons … 

 

Domain 101: The How and Why of Domain Name Choices for Your Brand

“What’s in a name?”, Juliet once lamented. To some, names—or, specifically, domain names—may seem arbitrary. However, in today’s increasingly competitive marketplace, domain names are incredibly important. They help to build and define your brand; a strong domain name can add credibility while getting your story or message across effectively. Your brand’s domain is like it’s … 

 

An NGO’s Guide to Using .SUCKS

With Earth Day around the corner and Cape Town, South Africa, potentially on the verge of running out of water, environmentally-focused non-governmental organizations (NGOs) are needed now more than ever. An NGO is defined as any non-profit, voluntary citizens’ group that is organized on a local, national or international level and functions independently of governments. … 

 

More Brands that Missed the Mark Without .SUCKS

Claiming something “sucks” is a simple yet direct way to make your feelings on a subject known. The weather sucks. Your mother-in-law sucks. Paying a traffic fine sucks. It’s a punchy message—easy to understand and hard to forget. Brands who are interested in memorable messaging (and really, shouldn’t they all be?) should seize the opportunity … 

 

Running Out of Water Sucks: How Cape Town Can be a Climate Change Wake-Up Call

Our world can be a scary place. Fires, floods, hurricanes, two-headed snakes who are clearly here to devour us all—Mother Nature has a pretty cruel sense of humor and a knack for making us feel entirely powerless. Don’t get us wrong: we humans are a resilient lot, and our ability to endure and rebuild in …