The End of Comic-Con: Why Trademark Infringement .SUCKS More than You Think

Comic-Con and Comic Con—same thing, right? According to trademark law, yes and no. San Diego Comic-Con (SDCC) is an entertainment, popular culture and comic convention held annually in San Diego, California. The convention started in March, 1970, under the name Golden State Comic Book Convention, whose inaugural event drew roughly 300 people. These days, this … 

 

Crash Course: What to do When Your Brand’s Advertisements Land on Unsavoury Content

Brands unwittingly advertising on unsavory content has been a major issue in 2017. Numerous big name companies, like Mercedes-Benz, Waitrose and Sandals Resorts, were shocked to discover that their advertisements were appearing alongside terrorism and pro-Nazi content. This revelation brings to light some realities. According to The Times of London, “An advert appearing alongside a … 

 

Super Bowl 2018: How To Prepare So Game Day Doesn’t Suck

We all heard “TheNFL.Sucks” at least a few times in 2017. Viewership dropped by 9.7% during the year’s regular season, with a typical game viewed by 1.6 million fewer people this season than last. The reasons for this decline are varied, but some put blame on #TakeAKnee protests, domestic violence controversies, game delays, Presidential election … 

 

5 Signs that Your Traffic is Coming From Bots

If you’re still wondering how Trump managed to become President of the United States, social media juggernauts Facebook and Twitter might be able to shed some light. According to Facebook, Russian spam bots created some 80,000 pieces of content during the Presidential election, which may have been viewed by a total of 126 million people. … 

 

Delivering a Message? Find Your Voice with .SUCKS

In this age of Twitter, Facebook and countless citizen blogs, it’s never been easier for consumers to publicly name and shame companies that they believe fall short of the mark. In fact, 46% of consumers say they have used social media platforms to call out a brand for bad behavior or poor service. Their approach …