dotSucks is more about customer loyalty than crisis

Smartphones and washing machines that explode have driven their manufacturer, Samsung, to “reach out to customers through ‘direct communications, customer service, social media, marketing and in-store communications.’” That’s seems a prudent action in dealing with a crisis and it is likely that Samsung had a prepared crisis plan at the ready in a three-ring binder … 

 

Trust requires some risk

A primary value of the dotSucks platform is that the use of the word cuts through the incredible amount of noise we hear everyday. That’s not just our view, but the view of the people who are using a dotSucks domain to express a point-of-view and rally others to it. This is the fuel for … 

 

Criticism is the shortest distance between business and innovation

Those of us at Vox Populi Registry have long said there is value in criticism. It can’t be dismissed as marketing-speak. One need not look any further than at the new companies and initiatives that have emerged on the dotSucks platform. Criticism also has helped make us – Vox Populi Registry — smarter and better … 

 

www.happybirthday.sucks

This week marks the first birthday of the general availability of dotSucks domain names. It has been a year notable for both heat and light, adding up to a set of insights relevant for any new gTLD. A successful gTLD either meets a market need or creates an opportunity Be clear about who you serve … 

 

The objective value of deploying on the dotSucks platform

Vox Populi Registry has gotten a lot of attention for its recent national outdoor and digital ad campaign. That’ll happen when you light up Times Square in New York City encouraging all to “Tell the World What .Sucks” But more than an obvious and sturdy platform for criticism, dotSucks can also deliver two very real …