How Smaller Brands Can Make Influencer Marketing Work

Influencer campaigns can be somewhat controversial. If you’re considering aligning your company or brand with an influencer, it’s important to understand what it entails—especially if you have a limited marketing budget. What does the influencer stand for and represent? What is their relationship with their fans and followers? What are the goals of the partnership? … 

 

Free Speech or Hate Speech: Where Do We Draw the Line?

The “free speech versus hate speech debate” has captivated audiences, sparked fierce online debates and even instigated passionate protests. With all this chaos, many people are left wondering: What exactly is protected under the First Amendment, and when does hate speech become punishable by law? The First Amendment The First Amendment of the American Constitution … 

 

How a .SUCKS Domain Can Drive a Marketing Campaign

The right marketing campaign can be the difference between making a splash online and fading into obscurity. It’s important to have a multifaceted strategy when you’re on a mission to market your brand or product. A sleek landing page, innovative customer outreach strategy, exciting samples and sneak peaks and a solid sales pitch all work … 

 

Trump This: The Timeline to Sean Spicer’s Resignation

Just when we thought Donald Trump couldn’t possibly “trump” his last move as president, he somehow managed to surprise us. From Trump’s ineptitude with foreign policy to his questionable relationship with the Twittersphere, Trump-related catastrophes and blunders are a dime a dozen—so we’ve put together an ongoing series briefing you on the latest and (not-so-)greatest … 

 

How to Build Your Brand With Pro Athlete Sponsorship

Have you ever considered leveraging the popularity of pro athletes to sell your product or generate interest in your brand? Athletes have devout followings that hang on to their every move—their support of your business can help expand your fanbase dramatically. Taking on pro athletes as brand ambassadors can be a great way to attach …