How Technology is Hurting, Helping and Simply Changing Earth

Earth. The third rock from the sun. The Big Blue Marble. Our world boasts a number of different names, but perhaps its most important one of all is “home”. Today, roughly 7.6 billion people populate the 195 countries of planet Earth, and while many of us differ in culture, religion and lifestyle, the state and … 

 

PyeongChang Olympics Ads that Won Our Hearts

The 2018 PyeongChang Winter Olympics have dominated the news and our social feeds this past month. Throughout the highs, the lows and the incredible upsets of the Games, there were plenty of special moments: the charming interview antics of the first openly gay Winter Olympian Adam Rippon, rising star Chloe Kim’s snowboarding gold medal and … 

 

Communication in Tough Times: A Case Study in Using Your Voice for Good

On February 14, 2018, Marjory Stoneman Douglas High School in Parkland, Florida, experienced America’s deadliest high school shooting since the 1999 Columbine shooting. The Marjory Stoneman Douglass High School shooting took the lives of 14 students and 3 teachers, and injured many more. America is still reeling from the brutality of this attack, but there … 

 

Spring Cleaning: Creative Ways to Refresh Your Brand’s Website

Finally, spring is on its way! Time to swap your parka for a denim jacket and ask your Uber driver to put the top down. Spring is the ideal time to adopt the mantra, "Out with the old, in with the new", and while this mentality can be readily applied to your personal life—do you … 

 

How To Set Yourself Up for Constructive Criticism (and Avoid Pulling ‘a Snapchat’)

In the ever-transforming world of social media, companies are constantly trying to come up with innovative ways to make their products bigger, better and more user-friendly. It is this desire to stay ahead of the game that recently positioned Snapchat at the centre of a PR shit storm, which made their stocks drop and their …