Pop Culture Sucks: Why Coca-Cola and Pepsi Keep Selling Us Happiness

First came Coca-Cola’s “Taste the Feeling” pool boy ad and now Pepsi’s much buzzed about Kendall Jenner “protest” ad—it seems like soft drink companies can’t help but capitalize on social justice issues to try and turn a profit. Coca-Cola’s ad depicts a mother, daughter and son falling for the same conventionally attractive pool boy. Pepsi … 

 

An 8-Step Guide to Making Sure Your Website Doesn’t Suck

How did a computer parts manufacturer boost their website conversion rate by 3,600%? All it took was a few changes to their social sharing buttons. A well-designed website can truly outperform its flock of poor cousins when it comes to search traffic, page views and even revenue. We all know that having a website is … 

 

Field Report: columbiasportswear.sucks

Colby Taylor, chairman of Innovative Sports in Eugene, Oregon has a lot to say about Columbia Sportswear, also based in Oregon.  The two companies engaged in litigation over apparel heating technology but, according to Taylor, the court proceedings didn’t tell the full story.  So he launched www.columbiasportswear.sucks to fill in the blanks. “During the legal … 

 

Workplace Injury Sucks: Common Jobs That Put Their Employees At Risk

Everyone has those days where they’d rather be anywhere else than at work, but there are certain industries that really take the cake in this regard. Employers that disregard the physical danger or mental exhaustion of their workers should be taken to task. Here are some of the most egregious examples of industries that put … 

 

The Air Here Sucks: The Super Polluters Ruining North America

Air pollution sucks. It stinks, causes health problems and damages the environment. The effects of global warming can be seen all around us, from melting polar ice caps to hotter weather that encourages pine beetle population growth. What’s worse is that industrial air pollution is overwhelmingly caused by a handful of companies, inspiring the Center …