Influencer marketing might seem like an easy way to gain the trust of your customers, but you have to be smart about who you choose to work with.
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Brand protection and marketing that doesn't suck
For any company in the surging plant-based alternative sector, GotMilk.Sucks offers an opportunity to dominate the market until the cows come home.
Influencer marketing might seem like an easy way to gain the trust of your customers, but you have to be smart about who you choose to work with.
If we’ve learned anything, it’s that IP law is a flexible and complicated thing—which means the answer to this question is a resounding…sometimes.
A logo is a brand’s greatest asset, but what about other intellectual property? Here’s how to liberally display—and simultaneously protect—your trademarks.
Digital advertising is a powerful tool when it comes to politics—one capable of turning the tide in elections around the world. Know how to play by the rules.